The Arm & Hammer name has been trusted for over 100 years for gentle yet effective cleaning. Arm & Hammer for Pets brings those same cleaning methods to our companion animals making it easy for pet parents to provide dental health solutions that work. Clean your dogA’s teeth with the name you trust. Arm & Hammer Advanced Care toothpaste is formulated with baking soda that dissolves deep in the microscopic crevices on the tooth’s surface for maximum strength cleaning. It is designed specifically to remove and prevent plaque buildup. Baking soda cleans and deodorizes while enzymes fight tartar. Our Advanced Care Toothpaste whitens teeth, fights tartar buildup and eliminates bad dog breath, keeping your dog’s teeth in top form. This set comes with a dog toothbrush to help you reach all of those hard to reach areas so that your dog’s teeth will stay clean and plaque free. DIRECTIONS: For first time brushers, put a small amount of toothpaste on your finger and invite the dog to lick it off. Slowly progress to rubbing your finger along the gum line and teeth. Then, put a small amount of toothpaste on the toothbrush or finger brush and repeat. Always make this a positive experience for your dog. For best results, brush 2-3 times per week. WARNING: Keep out of reach of children. Store at room temperature. Not intended for human use. Use a dog dental care kit for dog teeth cleaning. Arm and hammer toothpaste and arm and hammer toothbrushes are important for dog dental health. Get fresh breath for dogs and puppies with this enzymatic toothpaste for dogs and dog toothbrush and dog finger brush. This dog tooth brushing kit includes a dog toothbrush and dog toothpaste for great dog dental care and dog teeth cleaning.