This sign holder floor stand is double-sided! The floor-standing poster frame holder is equipped with (2) 22” x 56” frames with front-loading designs. This means that users can insert in new graphics while leaving the framing in place, attached to the post. To add a new poster, simply flip up each of the 4 sides of a frame. Slide a new graphic in underneath the non-glare lens and snap the edges back down to keep the poster in place. This sign holder floor stand is constructed from aluminum and includes a steel base weight for add stability. The floor-standing poster holder measures over 8 feet tall, therefore making it a great advertising tool for use in retail and hospitality settings.Dimensions:Pole: 94"hBase Size: 18"w x 1-1/4"hPoster Size: 22"w x 56"hViewable Area: 21-1/4"w x 55-1/4"h