I bought this one over a year ago and have now used it on 3 campouts (only due to COVID). We are with the Boyscouts and I'm a vivid outdoor cook, usually cooking for the adults patrol! So this was an essential and critical piece of equipment that I needed to be able to trust to keep our perishables cool, however I was not willing to spend $300 or more for a brand cooler.After a lot of research and a few coolers ordered and sent back I stayed with this one:- Very sturdy, hinges, can opener, handles, plug, everything is heavy duty, cannot see a difference to a eg. a Yeti.- It is built so well, that a Rubbermaid or Iglo cooler appears to be a rip off in comparison.- Like the rope handles, they don't stick out (and consume space) but when you carry it, they are above lid surface, so that you don't squish your fingers.- Right size to hold stuff for the usual campout from Friday evening to Sunday morning for up to a handful of adults, but not too big so that it takes half of your trunkspace away (which is needed for dutch oven, camping table and cooking gear etc.)- While others might find 35Qt small, size was very important for me. Who goes on regular, short campouts knows that you want to be optimized to not have to carry a ton of things to be fully set up. And not in every camp you can drive right up to the camp-/cook-site.- Half gallon milk container fit's upright.- I usually pre-chill it with some ice and then add two frozen 32oz yogurt containers and on Sunday morning they still contain half ice. So spare to go for another day, for the occasional 3 day campout.- I added the thermometer you can see on the last photo (use PVC pipe glue), so I can be sure the temperature stay's in range- The inside surface is very smooth (hence only PVC glue worked for the thermometer), so very easy to clean out and drain water.- One of the main items to reach long lasting cooling, is the gasket on the lid, which I judge to also be at top tier level. So far I did not have a water spill.- The only difference is that the insulation thickness is probably a quarter inch less than a Yeti, so you will get another day or so use out of a Yeti with the same amount of ice.- While the plug is very sturdy with a thick sealing (drilled a hole through the outside rib and added the reflective rope to not loose it at night) it is not insulated (just thick PE). Haven't looked at a Yeti or similar plug but maybe this is room for improvement for the manufacturer!- I did do an ice test at the beginning, filling it with about a half to 3/4 bag of ice cubes, giving me just under 4 days until it was all melted. Which is about a day or two less than high end coolers.- Which I didn't really need and has the benefit that it is not as heavy straight out of the box.