This floor sign holder stand is a free standing display for indoor implementation. This signage display features a durable construction fashioned out of aluminum metal for long lasting use. This floor sign holder stand has a stable rectangular base with hard plastic levelers at the bottom for keeping the advertisement steadily in place. The 22” x 28” frame attaches to the base using two posts. This floor sign holder stand is 61” tall for keeping in store advertisements in full view of potential customers. The overall weight of 13.5 pounds is light enough for advertisers to move the unit from one area to another on any floor. This floor sign holder stand is black in color, matching most posters and environments. Marketers and advertisers load their promotional materials through the top of the frame. This floor sign holder stand has grooves for easy loading and keeping the poster in place. The slots are ¼” thick to accommodate thicker graphics and boards. This floor sign holder stand is designed with denser posters in mind. The frame is double sided to attract customers entering and leaving the establishment. This floor sign holder stand requires some assembly. However, this process takes only a few moments because it is only necessary to attach the levelers and posts to the base.